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We specialize in the new product development activities that are strongly correlated with new product success:
- Ideation
- Needs assessment
- Initial screening
- Preliminary market assessment
- Detailed market study
- Consumer product testing
WAYS WE CAN HELP YOU
- When you need to find out how well consumers like a new product concept before you invest a lot of money in product design.
- When you need to figure out what features your new product needs to set it apart from the dozens of competitive products that are already on store shelves.
- When you need to figure out how big the market for a particular new product might be to help you with sales forecasting.
- When you need to develop packaging that will make your product fly off the shelves.
- When you need to make sure your use-and-care guide or instruction manual clearly communicates how to set up and use the product.
- When you need ammunition to use with your retail customers to convince them to do more business with you.
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EXAMPLES OF CUSTOM RESEARCH STUDIES
We conducted a brand awareness study that revealed that consumers buying that product do not make a purchase decision based on brand. The client was able to convince the retailer that adding their brand to the plan-o-gram would increase the retailers' sales and profits from that section even though the company was not one of the best known brands in the category.
We conducted a series of packaging studies for a manufacturer of home comfort products. The first study gave them an in-depth understanding of the most important product attributes, features and benefits. They used this information to determine the copy points and graphics that needed to be on the package. After they had come up with several layouts based on what they learned from the first study, we conducted a second study to find out which package design was preferred by prospective purchasers.
We conducted a home use test of a new toaster oven among prospective toaster oven purchasers. Test participants were asked to use the toaster oven once without reading the instruction manual and several times after reading the manual. They then filled out a written questionnaire about what they thought of the packaging, product design, performance, and clarity of the instruction manual. Finally, they participated in a telephone interview so we could gain a deeper richer understanding of how they felt about the product experience.
 We worked with the inventor of a new shower accessory throughout the product development process. First, we conducted a concept test to prove that the product was one consumers would be interested in buying so that he could get investors to fund the project. The second study was a home-use test with the first round of working prototypes to find out what consumers thought of the product after they had used it and to get feedback on product design. The third study was a home-use test with the first production models to make sure there were not any problems with how the product worked. Finally, we conducted a packaging study to make sure that the packaging was effective in catching the attention of consumers and persuading them to buy the product.
We conducted a product concept test for an industrial design firm to help them decide whether they wanted to accept an inventor as a client. The product was a one that mothers would buy for their children to use so we conducted a survey to find out what HomeTrend Influentials who are parents of young children thought of the product, how likely they would be to purchase the product, and how much they would expect to pay.
We conducted a study for a manufacturer of small appliances to help them determine what features they needed to put into a new model that they were preparing to develop. They wanted to find out what features consumers thought were missing from the products that are on the market now and what they thought the most important product features are. First, we conducted a study among current owners - people who owned that kind of appliance. We found out what they liked and didn't like about the product they currently owned, and what features they would look for if they were buying today. We also surveyed consumers who were planning to buy that kind of appliance to find out what they were planning to buy, why they were planning to buy that particular product, where they were planning to use it, and whether there were any need gaps between what they want and what is on the market.
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