We engaged Riedel Marketing Group to develop a comprehensive market assessment of a non electric housewares product category. We wanted to understand consumer and trade dynamics to assess the potential of entering this business segment. A.J. provided us with a timely, cost effective report which gave us a broad view of the market. She was able, utilizing her marketing research skills and extensive knowledge of the housewares business, to aid us in our analysis and decision making.

Bill Reibl
President
Progressive International Corporation

I am pleased to recommend the marketing services of A.J. Riedel and the Riedel Marketing Group.

Our Company produces upscale housewares products which are marketed to retailers for resale to consumers. We also have a web site which describes the company and its products. Online shopping is a feature of the web site.

We commissioned the Riedel Marketing Group to determine if an advertising campaign to increase knowledge and awareness of our products among consumers would pay for itself through increased sales of our goods on the web site.

We were quite pleased with the methodology and results of the research conducted by the Riedel Marketing Group on our behalf. They used an online panel of 50 "trend setting" consumers, requested that each one visit our site and then answer custom questions about how their new knowledge and awareness would influence their next purchase in our category.

We gained valuable knowledge from this research which helped us make good decisions concerning our ad budget. We believe the professionalism of the Riedel organization is superb and would not hesitate to recommend their services to others.

E.C. Frye, Jr.
President
Frye International Corporation

Two years ago, we needed a new strategic direction for one of our business segments. However, we were having some difficulty in finding the right person given the employment market at the time. Fortunately, A.J. offered us a unique solution to our problem. Someone who has "classic" consumer products experience firmly rooted in the durables business and was flexible enough to work on-site to drive a new product "road" for the next three years. In fact, she "commuted" between the coasts over a three month period and helped developed new long-term marketing strategies and programs. Today the business is enjoying double-digit sales growth and our share is returning to historical levels thanks to her initial guidance and recommendations.

I would highly recommend A.J. and her group to anyone needing assistance in turning around a business and/or helping to solve a complex consumer marketing/business problem. Her experience, skill set, and knowledge of consumer need gaps across a wide range of categories with results delivered in a timely fashion should help any business in need. Moreover, she's a pleasure to work with - a true professional with a high sense of integrity and ethics.

Rick Steinbrenner
Formerly Director of Marketing and New Business Development
Remington Products L.L.C.
Bridgeport, CT

The data collection and delivery of the data was great. The report provided new insight. It really opened our eyes to the data and how we could access it. As a result of your report, we saw new realties we had not seen before. A.J. did a nice job of distilling a lot of information down and pulling highlights. I especially liked the four recommendations that A.J. made.

Kristine L. Juster
President
Calphalon Corporation

Tapping into the HIPsters to create the IHA Consumer Advisory Council has offered us a new window on our industry's future. The HIPsters are supercharged examples of those savvy consumers who will drive our members' business and offer pertinent and bankable advice on trends, colors and emerging consumer needs.

Perry Reynolds
Director of Marketing and Trade Development
International Housewares Association