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RMG's HomeTrend Influentials Panel products and services
- your cost effective ticket to healthier marketing
The HomeTrend Influentials Panel (HIP) simplifies information gathering and marketplace analysis, so that you know when a trend is beginning to grow. Knowing soon enough -- finding out from the very people who make it a trend -- gives you a competitive edge in your marketing effort.
Riedel Marketing Group provides you with a way to get the information you need before the trend reaches its peak, before the trendsetters move on to the next "big thing"
Custom Questions:
Get feedback from influential trend-setting consumers by participating in HomeTrend Influentials Surveys, quarterly online bulletin board focus groups conducted among HIPsters. By finding out what HIPsters think of your new products, you will know early on whether your new products have the potential for mainstream success.
To see this sample case study showing how a home goods manufacturer used the HomeTrend Influentials survey, CLICK HERE
Close-ended question: $500.00 per question.
These are sample closed-ended questions (yes/no or multiple choice question):
- "During a typical week, how many times do you use your stove top?"
- "Have you purchased any metal bakeware in the past six months?"
- "Do you own a food processor?"
- "Do you anticipate making any changes in your cooking and baking patterns over the next 12 months?"
- "Thinking about food eaten at home, would you say you are very concerned, somewhat concerned or not concerned about food-borne illnesses such as salmonella and e-coli?"
Open-ended question: $1,000 per question.
These are sample open-ended questions:
- "What new home care products you have tried, loved, and recommended to a friend in the last six months?"
- "What changes in your cooking and baking patterns do you expect to make in the next year?"
- "Thinking about the toaster you purchased last, what most influenced your decision on what brand, model and item to buy?"
- "What is your favorite brand of cookware and why?"
- "If you are spending more time on food preparation than you were a year ago, why has the amount of time you spend on this activity increased?"
- "What changes, if any, have you made with regard to food preparation, cooking, clean-up or food storage as a result of concern about food-borne illnesses?"
Concept Test: $2,500 per product concept.
These are sample questions asked about a product concept:
- "What is your immediate reaction to the product concept?"
- "How interested would you be in this product?"
- "How likely would you be to purchase this product?"
- "What would you expect to pay for this product?"
- "How likely would you be to purchase this product if it cost $xx.xx?"
- "Where would you expect to buy this product?"
- "What else would you need to know about this product before you could decide whether to buy it or not?"
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