Riedel Marketing Group
 

BENEFITS OF HIP

Interested in RMG's HomeTrend Influentials Panel - ask yourself these important questions

If you have asked yourself any of these questions, Riedel Marketing Group's HomeTrend Influentials Panel (HIP) is perfect for your marketing analysis:

  • What new products are mainstream Americans going to embrace? What new products are they going to reject? Find out what products HIPsters are embracing and rejecting.
  • What major changes will mainstream Americans make in their home-related habits and practices over the next three to five years? Look at the changes HIPsters are making in their home-related habits and practices now.
  • What products and technologies will lose favor with mainstream Americans over the next three to five years? Find out what products and technologies are losing favor with HIPsters today.
  • How can you tell whether your new products have the potential for mainstream success? Test them with HIPsters.

The market intelligence and insight gleaned from the HomeTrend Influentials Panel will enable you to:

  • Know When to Get In: You will be among the first to know what new products mainstream Americans are going to embrace and what new products they are going to reject so you will know what new categories to enter and what new business opportunities to pursue.
  • Be First to Market: You will be among the first to know what major changes mainstream Americans will be making in their home-related habits and practices over the next three to five years so you can be first to market with new products that meet the changing needs and preferences of the American consumer.
  • Know When to Get Out: You will be among the first to know what products and technologies will be losing favor with mainstream Americans over the next three to five years so you'll know when to get out of a product category or discontinue a product.
  • Bring the Right New Products to Market: You will find out early whether your new products have the potential for mainstream success so you can focus your new product development efforts on the products that will have the biggest impact on your top and bottom lines.

To see for yourself how Riedel Marketing Group's HomeTrend Influentials Panel (HIP) can improve your marketplace analysis and improve your new product lifecycle, continue here.

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