|
Riedel Marketing Group is the place to come when you want actionable insight into the people who are going to actually buy and use your products.
 WHAT TYPES OF RESEARCH STUDIES DO WE DO?
We typically conduct research at several points in the product development process: at the product concept stage, during the prototyping phase, prior to the start of manufacturing, when packaging is being developed and with the first samples of the final product.
CLICK HERE for examples of the types of research studies that we do and to read about some of the projects we've done for clients in the past couple of years.
WHAT RESEARCH METHODOLOGIES DO WE USE?
We typically use one of four research methodologies for the majority of the projects we conduct for clients: the Internet click-through survey, the home-use test, the telephone interview, and the in-home interview. However, we have the capability to conduct a wide variety of different kinds of research studies. We select the methodology based on your specific needs and goals.
CLICK HERE for more information about Internet click-through surveys, home-use tests, telephone interviews, and in-home interviews.
WHAT KINDS OF PEOPLE DO WE TEST WITH?
We do much of our research with our proprietary panel of HomeTrend Influentials who are the bellwether for the mainstream population because they pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population.
CLICK HERE for more information about the HomeTrend Influentials Panel.
HOW MUCH DO CUSTOM RESEARCH STUDIES COST?
We understand the budgetary constraints that housewares and home goods manufacturers have to deal with. We know that you don't have multi-million dollar research budgets. That's why we are committed to providing affordable research.
Projects are clearly defined and costs estimated in advance so you know exactly what you are getting.
Depending on the scope of the project, projects can cost as little as $1,000 to over $30,000. A typical project, however, is in the range of $5,000 to $10,000.
WHAT ARE THE NEXT STEPS?
If you are at a point in the product design and development process where you need feedback from real consumers, contact A.J. by phone at 602 840 4948 or by email at ajr@4rmg.com .
CLICK HERE to find out how the proposal development process works.
WHAT DO CLIENTS SAY ABOUT US?
Clients of Riedel Marketing Group agree that when A.J. provides them with actionable insight, results start to happen and problems get solved. RMG's satisfied clients lead the industry in sales and product development and they are happy to recommend RMG services.
CLICK HERE to find out what clients are saying about RMG.
|
