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Riedel Marketing Group can help you significantly improve your company's rate of new product success by helping you implement new product development best practices.
 WHAT TYPES OF RESEARCH STUDIES DO WE DO?
We specialize in the following qualitative market research techniques:
- Ideation
- Needs assessment
- Initial screening
- Concept testing
- Preliminary market assessment
- Detailed market study
- Consumer product testing
- Customer satisfaction surveys
CLICK HERE for examples of the types of research studies that we do and to read about some of the projects we've done for clients in the past couple of years.
WHAT RESEARCH METHODOLOGIES DO WE USE?
We have expertise and experience in the following market research methodologies:
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Internet click-through surveys
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Home-use tests
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Qualitative telephone interviews
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In-home interviews
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Ethnographic studies
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Traditional and online focus groups
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Weighted factor scoring
We select the methodology based on your specific needs and goals.
CLICK HERE for more information about Internet click-through surveys, home-use tests, telephone interviews, and in-home interviews.
WHAT KINDS OF PEOPLE DO WE TEST WITH?
We do much of our research with our proprietary panel of HomeTrend Influentials who are the bellwether for the mainstream population because they pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population.
CLICK HERE for more information about the HomeTrend Influentials Panel.
HOW MUCH DO CUSTOM RESEARCH STUDIES COST?
We understand the budgetary constraints that housewares and home goods manufacturers have to deal with. We know that you don't have multi-million dollar research budgets. That's why we are committed to providing affordable research.
Projects are clearly defined and costs estimated in advance so you know exactly what you are getting.
Depending on the scope of the project, projects can cost as little as $1,000 to over $30,000. A typical project, however, is in the range of $5,000 to $10,000.
WHAT ARE THE NEXT STEPS?
If you are ready to significantly improve your company's rate of new product success by implementing new product development best practices, contact A.J. by phone at 602 840 4948 or by email at ajr@4rmg.com.
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CLICK HERE to find out how the proposal development process works.
WHAT DO CLIENTS SAY ABOUT US?
Clients of Riedel Marketing Group agree that when A.J. provides them with actionable insight, results start to happen and problems get solved. RMG's satisfied clients lead the industry in sales and product development and they are happy to recommend RMG services.
CLICK HERE to find out what clients are saying about RMG.
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