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When you need research based strategic marketing services ...
Riedel Marketing Group has the solution
 Riedel Marketing Group (RMG) is the leading marketing resource for housewares manufacturers and marketers. Our success -- and yours -- comes from 15 years of strategic marketplace analysis, trend tracking, and survey-based forecasting.
No matter what your problem or need may be, RMG is ready to provide solutions and answers -- backed by sound research. If your challenge is one we've encountered, we may already have marketing intelligence that can be customized into an answer that fits your marketing program.
Founded in 1991, RMG has helped dozens of prominent housewares manufacturers solve marketing problems, develop strategies, and write plans to grow their business. RMG provides a full range of strategic marketing planning services, market intelligence, and trend tracking and forecasting.
RMG is the only marketing consulting company that specializes exclusively in the housewares industry.
Riedel Marketing Group services include:
- Competitive assessments
- Market assessments
- Opportunity identification and evaluation
- Branding and positioning
- Annual marketing plan and budget development
- Trends analysis and forecasting
Examples of RMG success
Here are ways we have helped our clients:
- Identified three new business opportunities for an electric/electronic products manufacturer to enter the housewares market with unique sustainable products.
- Created new product development strategies and plans for a personal care appliances manufacturer to take advantage of market opportunities.
- Confirmed for an investment banking firm that a leading manufacturer of kitchen tools and gadgets was a solid acquisition candidate.
- Found licensees for several innovative new housewares products.
- Developed a marketing plan that revived sales of a stagnant product line for a home office products manufacturer.
- Developed a marketing plan to increase plumbing products sales at Wal-Mart.
- Evaluated two new product prototypes and correctly identified one as a clear winner.
- Tracked and presented reliable market facts and statistics in several categories to develop practical, actionable market assessments.
- Analyzed an innovative new merchandising concept in grocery and mass merchandising that combined food and housewares products into one category.
Answers to vital questions
When you need a channel strategy, competitive strategy, marketing plan, or new product development plan, Riedel Marketing Group is ready to help you develop the best possible approach in the shortest possible time.
When you need to solve a specific sales or marketing problem or answer a specific question about strategy or tactics, RMG provides an outside perspective with inside expertise that leads your team to new insights … new ideas … new answers.
We can help you answer such questions as:
- Why is our business declining and what can we do about it?
- Our rate of sales growth has started to slow down. Where can we find new sources of revenue?
- We are the number four brand in the product category. What can we do to increase our share of the market and move into the next higher position?
- We are the market leader in our product category but we have been losing share to our competitors. How can we arrest the share loss?
- Our primary distribution channel is department stores. Should we consider selling to the mass merchants? What impact would that have on our department store business?
- We created a new market niche when we introduced product X. The biggest player in our product category just introduced a me-too product that is priced lower than ours. What should we do to stay competitive? How can we protect ourselves?
- We are thinking about entering a new product category. Should we?
- What new product opportunities represent the best growth opportunities for our company? Are they compatible with our manufacturing capabilities? Do they fit well with our current product line?
- How can we continue to grow the business when we already own 50 percent of the retail real estate in our channels of distribution?
- We have identified housewares as an industry with high potential because it fits strategically with our manufacturing capabilities and core competencies. What the categories or sub-categories within housewares represent the biggest and best opportunity?
- We are thinking about acquiring company X? Should we?
- Our retail customers demand products that are different from those carried by their competition. How can we differentiate our product line to keep the retail customers happy?
- RMG has provided answers to these vital questions for more than 15 years. We are the housewares industry's leading expert in strategic marketing planning.
Riedel Marketing Group is proud to be associated with:
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If you want to know who Riedel Marketing Group's clients, CLICK HERE
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