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When you meet A.J. Riedel ...
you'll understand why she's the expert.
 A.J. Riedel, Senior
Partner of Riedel Marketing Group (RMG) is a highly regarded marketing
authority in the housewares industry, the top forecaster of housewares trends,
and an advisor to many housewares companies. She founded Riedel Marketing Group
in 1991 to help housewares manufacturers solve marketing problems and develop
strategies and plans to grow their business.
A.J. Riedel has 15 years of experience and an excellent
track record in the housewares industry. Her knowledge and understanding
encompasses market dynamics, channels of distribution, housewares consumers,
trends impacting the industry, and marketing issues in the housewares industry.
Because of her extensive background marketing consumer
products as a manager for General Mills, RJR Nabisco, and Reebok, she is able
to bring the tools and disciplines of consumer package goods marketing to bear
on the housewares industry.
A.J. has spoken at numerous industry functions and meetings
including the International Home and Housewares Shows from 2001 through 2006 and
several Cookware Manufacturers Association Annual Meetings.
She is frequently quoted in the business press including the
Chicago Tribune, the Los Angeles Times, the Washington Post, the Boston Globe, the Philadelphia Inquirer, the Wall
Street Journal, and industry trade publications.
After earning her MBA at UCLA, A.J. started her marketing
career at General Mills where she helped jump-start Wheaties cereal sales in
the early 1980s.
As Senior Product Manager at RJR Nabisco, she increased Grey
Poupon sales and started development of a new Grey Poupon line extension
successfully introduced in the late 1980s.
As Marketing Manager at Norelco from 1987 through 1990, A.J.
revitalized the air cleaner business and identified five significant new
business opportunities.
Riedel Marketing Group is proud to be associated with:
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