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We typically use one of four research methodologies for the majority of the projects we conduct for clients: the Internet click-through survey, the home-use test, the telephone interview, and the in-home interview. However, we have the capability to conduct a wide variety of different kinds of research studies. We select the methodology based on your specific needs and goals.
INTERNET CLICK-THROUGH SURVEY
One of our most popular research methodologies is the Internet click-through survey. The name "click-through survey" is not jazzy or clever but it is a good description of how the survey is taken. One question is displayed on the test participant's computer screen at a time. After they answer the question, they click on the "submit" arrow below the question and are taken to the next question.
We typically use the Internet click-through methodology for the following types of studies:
- product concept
- brand awareness
- habits and practices
- packaging
- purchase interest and purchase likelihood
We use Zoomerang zPro Online Survey software to create the survey. Zoomerang, the world's #1 source of online surveys, pioneered online survey software in 1999 to give organizations a powerful self-service alternative to conduct accurate comprehensive surveys with a minimum of cost and effort. Zoomerang is owned by MarketTools, Inc. is a leading full-service provider of market research services.
We invite you to take a sample online survey to gain a better understanding of how the Internet click-through survey methodology works.
HOME-USE TEST
We use the home-use methodology when it wouldn't be enough for the test participant to see a photo or illustration of a product and when it is important that the people participating in the test experience and use the product.
We typically use the home-use test methodology
- When a client wants to make sure that production product works correctly in real-life use
- When a client wants to find out which of several products consumers prefer using
- When a client wants to learn more about how consumers actually use products
TELEPHONE INTERVIEW
We use the telephone interview methodology when we are in broad exploratory mode, before we develop Internet click-through survey questionnaires, and when we want to gain a deeper understanding of how consumers feel about a particular topic or product.
We often use it in conjunction with other types of research. For example, we typically conduct a few telephone interviews prior to developing the questionnaire for an Internet click-through survey. We also typically follow-up with people who participated in a home-use test to gain richer insight into what they think and how they feel about the product they tested.
IN-HOME INTERVIEW
We use the in-home interview methodology when being face-to-face with the test participant is critical. For example: We may want to watch consumers in action, while they are cooking or cleaning the house. We may want to see what they did during a remodeling or redecorating project. We may want to see what paint colors they are using and what style of furniture they are buying.
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