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Inside the Heads and Homes of HomeTrend Influentials provides a comprehensive overview of a key consumer segment -- HomeTrend Influentials (HIPsters). Any home goods manufacturer or retailer must understand HIPsters because they are the consumers who are the first to jump on important new home-related trends, are the initial adopters of important new products for the home, and are sought out by mainstream consumers for opinions and advice about home products and home decorating. Based on online Internet surveys with the entire 100-member panel and in-depth in-home interviews with 35 HIPsters, this report details who the HomeTrend Influentials are (including demographic and lifestyle characteristics), what they are buying, how they are furnishing and decorating their homes, and what trends they are embracing.
Coming Soon:
If you would like to be notified when this report is published in September, contact A.J. ajr@4rmg.com.
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