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We do much of our research with our proprietary panel of HomeTrend Influentials (HIPsters) for two reasons:
1. HIPsters are the bellwether for the mainstream population
HomeTrend Influentials pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population. As such, these influential consumers are the bellwether for predicting changes in the behaviors, habits and practices, and attitudes of mainstream Americans. If HIPsters embrace a new product, very likely it is going to be embraced by mainstream Americans within a couple of years. If HIPsters reject a new product, very likely the product is not going to be embraced by mainstream Americans either.
2. HIPsters are passionate about participating in RMG research studies
HomeTrend Influentials are well educated, articulate, insightful, and eager to share their opinions with manufacturers. They are savvy consumers. They are passionate about participating in RMG research studies because they are driven by the prospect of being able to "make a difference" to manufacturers and marketers of housewares products.
HOMETREND INFLUENTIALS PANEL
 The HomeTrend Influentials Panel (HIP) is a carefully selected panel of 100 people who have agreed to participate in a variety of different research studies ranging from e-mail surveys to in-home interviews to home-use tests to online click-through surveys to focus groups, both traditional in-person and online.
CLICK HERE to find out how we select people for the HomeTrend Influentials Panel.
HomeTrend Influentials are home owners who like their homes to look up-to-date and like to keep their fingers on the pulse of what is new for the home. They are constantly redecorating and making improvements to their homes. They enjoy talking with their family, friends, and co-workers about what's new for the home and they are sought out by friends and family for advice on what to buy for their homes and what to do to their homes. They are very active in community, civic, and political activities. They readily try new food, household cleaning, laundry, and housewares products that they see advertised or in stores and they eagerly recommend the products that they really like to others.
HomeTrend Influentials can be found in every age group and every income group. That's why the screening criteria used to qualify people for the HomeTrend Influentials Panel does not include demographic requirements. However, while HomeTrend Influentials are not selected based on demographic characteristics, there is a certain demographic "center of gravity" to the HomeTrend Influentials Panel.
CLICK HERE to find out the demographic characteristics of the HomeTrend Influentials Panel.
ZOOMERANG TRUE SAMPLETM
We also use the Zoomerang True SampleTM 2.5 million member opt-in consumer panel when we are doing a quantitative study, need a nationally representative sample of consumers or need to test with a specific demographic that is not available on the HomeTrend Influentials Panel.
CLICK HERE for more information about Zoomerang True SampleTM. Note this link will open a new window.
HIP REWARDS PROGRAM
HIPsters are not paid to participate in research studies. Instead they earn a certain number of points - called HIP Dollars - for each research study in which they participate. For example, they earn $5 in HIP dollars when they take the weekly HIP online single-topic quickie survey and they earn $25 in HIP dollars when they take the longer, more comprehensive quarterly trend survey. They can redeem their HIP dollars for the latest in cool housewares and home goods products.
We are always looking for cool new housewares and home goods products to feature in the HIP Rewards Catalog. If you have a cool new product that you would like us to consider, contact A.J. Riedel by phone at 602 840 4948 or by email at ajr@4rmg.com.
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