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To qualify for membership on the HomeTrend Influentials Panel, a person must exhibit the eight attributes that clearly differentiate HomeTrend Influentials from the general population. Therefore, to qualify as a HomeTrend Influential, a person must:
- Have recommended a new food, household cleaning, laundry, or housewares products to someone else in the past year
- Be willing to try new food, household cleaning, laundry, or housewares products that they see advertised or in a store
- Like their home to look up-to-date
- Be a trend-setter
- Like to keep their finger on the pulse of what is new for the home
- Enjoy talking with their family, friends, and/or co-workers about what's new for the home
- Be sought out by friends and family who seek their opinion on new home goods and housewares products
- Be sought out by friends and family for advice about home decorating
In addition to exhibiting the eight attributes that clearly differentiate HomeTrend Influentials from the general population, the person must also qualify as an Influential as defined by Roper/ASW. This means that they have to have done at least three of the following activities in the past year:
- Written or called any politician at the state, local, or national level
- Attended a political rally, speech, or organized protest of any kind
- Attended a public meeting on town or school affairs
- Held or run for political office
- Served on a committee for some local organization
- Served as an officer for some club or organization
- Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion
- Signed a petition
- Worked for a political candidate
- Made a speech
- Written an article for a newspaper or magazine
- Been an active member of any group that tries to influence public policy or government
Finally, person must also:
- Be a home owner
- Have painted a room, re-arranged one or more rooms, and/or redecorated one or more rooms of their home within the past year
- Use a PC for e-mail/networking
CLICK HERE to find out about the demographic characteristics of the HomeTrend Influentials Panel.
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