How Members Of The Home Trend Influentials Panel Are Selected

To qualify for membership on the HomeTrend Influentials Panel, a person must exhibit the eight attributes that clearly differentiate HomeTrend Influentials from the general population. 

To qualify as a HomeTrend Influential, a person must:

• Have recommended a new food, household cleaning, laundry, or housewares products to someone else in the past year

• Be willing to try new food, household cleaning, laundry, or housewares products that they see advertised or in a store

• Like their home to look up-to-date

• Be a trend-setter

• Like to keep their finger on the pulse of what is new for the home

• Enjoy talking with their family, friends, and/or co-workers about what's new for the home

• Be sought out by friends and family who seek their opinion on new home goods and housewares products

• Be sought out by friends and family for advice about home decorating

In addition the person must also qualify as an Influential as defined by Roper/ASW.  This means that they have to have done at least three of the following activities in the past year:

• Written or called any politician at the state, local, or national level

• Attended a political rally, speech, or organized protest of any kind

• Attended a public meeting on town or school affairs

• Held or run for political office

• Served on a committee for some local organization

• Served as an officer for some club or organization

• Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion

• Signed a petition

• Worked for a political candidate

• Made a speech

• Written an article for a newspaper or magazine

• Been an active member of any group that tries to influence public policy or government

Finally, person must also:

• Be a home owner

• Have painted a room, re-arranged one or more rooms, and/or redecorated one or more rooms of their home within the past year

• Use a PC for e-mail/networking