USEFUL TOOL

HomeTrend Influentials Reward Program

I am changing the reward structure of the HomeTrend Influentials Panel. Up to now, members of the HomeTrend Influentials Panel received a modest cash incentive. I am changing to the type of incentive system used by the companies who manage large online consumer panels such as e-Rewards Opinion Poll, Zoomerang, and BzzMarketing. That is, the HIPsters will earn a certain number of points for each research study they participate in. For example, they earn $5 in HIP dollars when they take the weekly HIP online single-topic quickie survey and they earn $25 in HIP dollars when they take the longer, more comprehensive quarterly trend survey. They’ll be able to redeem their HIP dollars at the end of the year for the latest in cool housewares and home goods products.

To make this work, I need to have the coolest and the newest housewares products to offer to the HIPsters at the end of the year when they can redeem their points.

If you have recently introduced some housewares products that are cutting edge and innovative that you would love to get into the hands of the type of people who will talk up the product to their friends and family, you might want to consider participating in the HIPster Rewards Program.

What's in it for you? In exchange for providing product at no cost for the HIP Rewards Program, you'll get customized proprietary HomeTrend Influentials Panel research on the topic(s) of your choice. In addition, your company will be prominently featured on the pass-word protected members-only HIPster web site.

INTERESTING FACT

The Majority of HomeTrend Influentials Doing Home Organization Projects

More than half of the members of the HomeTrend Influentials Panel (HIP) have done at least one home organization project this year. Almost two thirds of the HIPsters are planning to do a home organization project over the next six months.