HomeTrend Forecast
Important Trends, Relevant news, Useful Tools and Interesting Facts
about the World of Housewares and Home Goods Marketing
From A.J. Riedel, Sr. Partner, Riedel Marketing Group

IMPORTANT TREND

Americans Are Trying to Eat and Cooking Healthier

In a July online survey of the 100-member HomeTrend Influentials Panel, 52% of HIPsters reported that they had made major changes in the types of foods they were eating in the past year or so. This was up dramatically: when HIPsters were asked this question in December 2006, 33% of HIPsters reported that they had made major changes in the types of foods they were eating.

With few exceptions, the 52% of HIPsters who reported that they had made major changes in the types of foods they are eating in the past year made changes designed to make their diet healthier. The most popular changes included switching to organic food products, especially organic produce and organic meat, and increasing the number of fruits and vegetables that they eat.

What’s more, HIPsters are buying food prep products (and pulling some seldom-used food prep products out of their kitchen drawers and cabinets) to help them prepare healthier food.

In July, a number of HIPsters reported that they had started using some sort of food prep product (I.E. food processor, food chopper, juicer, fruit pitter, avocado slicer, apple slicer) that would help them with their resolution to eat more fruits and vegetables.

In the October online survey of the full 100-member panel, 29% of HIPsters reported that they had started using a new food prep product that they were not using three months ago. Some of those HIPsters purchased blenders/hand blenders to make smoothies and protein drinks. Some have started using tools or gadgets that make prep of vegetables and fruits easier (mandolin, food processor, peeler, apple slicer) and/or appliances/cookware for healthier cooking (vegetable steamer, wok).

RELEVANT NEWS

LG Twist On Appliance Upgrades Do It For The Heck Of It

LG ELECTRONICS is launching a campaign positioning its major appliances as a step up in design and technology in an effort to get consumers to switch. The initial $20 million, two-month phase of the "Upgrade" campaign shows consumers fantasizing about how far they would go to get rid of their old home appliances and upgrade to LG.