Riedel Marketing Group
 

 

HomeTrend Forecast
Important Trends, Relevant news, Useful Tools and Interesting Facts
about the World of Housewares and Home Goods Marketing
From A.J. Riedel, Sr. Partner, Riedel Marketing Group

IMPORTANT TREND

Prospective Cookware Purchasers Need to be Educated
 Before They Can Decide If They Want to Buy “Green” Cookware

While most consumers are not even aware that there is such a thing as “green” cookware, those who are aware of “green” cookware are likely to have one of two initial reactions to the concept: lukewarm interest or skepticism. This is just one of the things that I learned from the April HomeTrend Influentials Panel (HIP) online survey about “green” cookware.

I saw many new “green” cookware products at the International Home & Housewares Show in March and talked at length about “green” cookware with the five HIPsters who came to the show with me. That made me want to find out what the entire HomeTrend Influentials Panel thought about the idea of “green” cookware which is why I conducted the online survey in early April.

If you are interested in receiving a complimentary copy of the HomeTrend Brief on Consumer Attitudes towards “Green” Cookware, click here.

 

American Consumers Are Making Major Changes in the Types of Foods They Are
Eating But It’s Not Because They Want to Lose Weight

Over the past several years, 65% of the HomeTrend Influentials have made major changes in the types of foods they are eating. That statistic is not surprising: I have been seeing the trend toward healthier eating among HIPsters for several years now. What is surprising? WHY they are making major changes to the types of foods they and their families are eating. Only 16% are changing the types of foods they are eating because they simply want to eat healthier. Almost twice as many are changing their eating habits because they are making a conscious effort to limit their exposure to things like pesticides, hormones, and antibiotics, as well as trans‑fats, high fructose corn syrup, and preservatives that are commonly found in our food supply.