KB Home just launched myEarth, a new program designed to educate home buyers on the eco-friendly products available at the KB Home Studios, which are showrooms where KB Home buyers can go to select flooring, cabinets, appliances, lighting, and countertops. KB Home Studios will also participate in environmentally responsible events and sponsorships, such as sponsoring recycling programs.

RELEVANT NEWS

MORE THAN EVER, HOME IS WHERE THE HEART IS

American home owners will be spending record amounts of money on their homes and record amounts of time in their homes this year.

Two out of every three American home owners will be doing a major home improvement, remodeling, redecorating, or painting project in the next year, according to Riedel Marketing Group’s 6 th annual report on home trends, Housewares TrendTracker 2007. They will also be spending more time in their homes. Four in ten U.S. households will be eating at home more often than they did a year ago and one in four will be entertaining at home more often than they did a year ago.

USEFUL TOOL

HOUSEWARES TRENDTRACKER 2007

Housewares TrendTracker 2007 report highlights the fourteen key trends that will be impacting the home goods and housewares market for several years to come.

Housewares TrendTracker 2007 is based on consumer research conducted with Riedel Marketing Group’s proprietary 100-member panel of HomeTrend Influentials. The report identifies the changes members of the HomeTrend Influentials Panel are making in their home-based activities and sheds light on emerging home trends.

HomeTrend Influentials are the bellwether for the mainstream population because they pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population. If HomeTrend Influentials embrace a new trend, very likely it will be embraced by mainstream Americans within a couple of years. If HIPsters reject a new trend, very likely the trend will not be embraced by mainstream Americans either.