First, there is the Zoomerang zPro Online Survey software, an amazingly powerful software tool that enables you to write and format online click-through surveys. With the zPro software, not only can you design your own survey, you can also manage all aspects of the survey deployment including sending out invitation e-mails and reminder e-mails. ZPro software also makes it really easy to analyze and report the findings. The results are automatically displayed in bar chart format so you can quickly and easily analyze the results of the survey without having to decipher pages of tabulations. You can also download the results into an excel spreadsheet and create bar graphs and pie charts with a couple of clicks of your mouse. And, the beauty of the software is that it is web-based so it is constantly being updated. You never have to worry about having out-of-date software. And best of all, it is really affordable. For $599 a year, you can do as many surveys as you want. With Zoomerang, gauging customer satisfaction, gathering feedback and more, is as easy as 1-2-3, get started today!

Second, there is Zoomerang sample. Zoomerang manages a panel of 2.5 million opt-in respondents and has a database with massive amounts of information on each panel member. So whatever the demographics are of the people you want survey, chances are Zoomerang can deliver a sample from their panel that meets your requirements. I recently needed to conduct a survey with people who are gluten intolerant and Zoomerang was able to tap into their huge pool of consumers to find the people I needed.

Zoomerang recently added online focus groups. I haven’t had any opportunity to use them to do an online focus group yet but from what I have seen on their web site, it looks to be a pretty powerful alternative to traditional in-person focus groups.

If you don’t have a lot of experience with survey design, Zoomerang also maintains an impressive library of how-to information.

Thank you, Patrick Raymond, CEO and Founder of ShowerBow, Inc. for turning me onto Zoomerang!

INTERESTING FACT

American Home Owners Will Spend Record Amounts of Money on Their Homes and Record Amounts of Time in Their Homes this Year

Two out of every three American home owners will be doing a major home improvement, remodeling, redecorating, or painting project in the next year, according toHousewares TrendTracker 2007, Riedel Marketing Group’s 6th annual report on home trends.

They will also be spending more time in their homes. Four in ten U.S. households will be eating at home more often than they did a year ago and one in four will be entertaining at home more often than they did a year ago.