INTERESTING FACT
HomeTrend Influentials are Embracing New Household Cleaning Products

More than half of HomeTrend Influentials have started to use household cleaning products and/or equipment that they were not using a year ago ... and about half of them are using not one but several new products.

Two-thirds of the HIPsters who are using a new household cleaning product and/or equipment that they were not using a year ago are using some sort of new floor care product. Many of them purchased new floor care equipment, either electric or non-electric. Vacuums, hand vacs, and battery-powered sweepers/broom vacs were the most popular. Some have started using one of P & G’s Swiffer products. Some are using a new hardwood floor cleaning product.

Quite a number of HIPsters have started using “green”, organic/natural, environmentally friendly, or naturally biologically-safe cleaning products.

Some are using some sort of bathroom cleaning product that they were not using a year ago. Most popular are the automatic shower cleaner and tub/toilet cleaners.

A handful are using new disposable wipe products and a handful have started to use microfiber cloths.

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