$ You could find out what percent of U.S. households would be likely to purchase a new product which would help in making sales projections.

$ You could do in-home testing at the prototype and first-off tooling stages to make sure that the products are working the way they are supposed to and to see how well real consumers like the product.

$ You could watch people actually using the product in their homes.

$ You could make sure the use and care manual is clearly written and easy to understand.

$ You could test a number of different package designs to find the one that will do the best job of helping to sell the product at retail.

$ You could test different ads to find the one that is most likely to get people to want to buy the product.

$ You could find out if the product is going to be one that people are going to buzz about and recommend to their friends and family.

$ You could find out what people think of competitive products.

$ You could help your R & D and marketing people to really understand the people who buy and use your products.

Read about how Vornado Air Circulation Systems, Inc. used the HomeTrend Influentials Panel to determine how to position their new air cleaner, what to name it, and which package design to use on the RMG HomeTrend Blog.