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RELEVANT NEWS
How Do Moms Find Out About
New Brands And Products For Their Families?
According to ModernMom.com’s “2007 Mom
2.0 Report”, the three most popular ways for
moms to find out about new brands and products for
their families is by talking to friends, searching
the Internet, and shopping.
Friends |
69.8% |
Internet |
61% |
Shopping in store |
60% |
Magazine ads/editorial |
58.8% |
Family |
56% |
TV commercials |
53% |
MyMom group |
17% |
Doctor |
9% |
USEFUL TOOL
Reduce the Risk of Marketplace
Failure
and Increase the Odds of Marketplace
Success
Snack food manufacturer Frito-Lay uses
online consumer panels to test and validate product
and marketing approaches for its snack foods, get reactions
to competitive products, and evaluate how Frito-Lay
products are displayed in supermarkets.
There are dozens of ways you could utilize the HomeTrend
Influentials Panel to reduce your risk of marketplace
failure and increase your odds of marketplace success.
Here are just a few:
$ You could test a number of different product concepts
to find out which ones that have the greatest consumer
appeal.
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