USEFUL TOOL

HomeTrend Survey

You can gain tremendous insight into the mainstream American consumer by surveying HIPsters. HIPsters pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population. As such, these influential consumers are the bellwether for predicting changes in the behaviors, habits and practices, and attitudes of mainstream Americans. If Influentials embrace a new product, very likely it is going to be embraced by mainstream Americans within a couple of years. If Influentials reject a new product, very likely the product is not going to be embraced by mainstream Americans either.

By finding out what HIPsters think of your new products and/or marketing programs, you will know early on whether your new products have the potential for mainstream success and/or whether your marketing programs are going to work to increase sales.

You can get inside the heads of HomeTrend Influentials (HIPsters) for as little as $400 for a closed-ended (yes/no or multiple choice) question; $1,250 for an open-ended question, and $3,000 for a concept test.

Click here to see a list of sample questions.

Send me an e-mail if you are interested in adding a question or two to the questionnaire for the July HomeTrend Survey. But hurry! The July HomeTrend Survey fields on July 10.

INTERESTING FACT

HIPsters Watch Cooking and Home Shows

The vast majority of HIPsters watch cooking shows and home renovation or decorating shows on television. 89% of HIPsters report that they watch TV cooking shows and 90% report that they watch TV home renovation or decorating shows.

Be sure to visit our HomeTrend Blog

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