HomeTrend Forecast
Important Trends, Relevant news, Useful Tools and Interesting Facts
about the World of Housewares and Home Goods Marketing
From A.J. Riedel, Sr. Partner, Riedel Marketing Group

IMPORTANT TREND

Cooking and Home Show Viewership On the Rise

According to Riedel Marketing Group’s latest report “Cooking and Home Show Viewership”, more than half of the HomeTrend Influentials (HIPsters) who watch cooking shows and home renovation or decorating shows on television are watching more of these types of shows now than they did two years ago.

RELEVANT NEWS

Cooking and Home Shows Do Influence the Purchase of Housewares Products

Are you thinking of advertising on a TV cooking show or home show? Are you trying to decide if it is worth the effort to get your product featured on a cooking show or home show? Are you considering a licensing deal with a TV cooking show chef or home show host? Before you make any of these kinds of decisions, you need to read Riedel Marketing Group’s hot-off-the-press “Cooking and Home Show Viewership” report.

The “Cooking and Home Show Viewership” report (Click Here to view), which is based on an online click-through survey of the 100-member panel of HomeTrend, reveals just how influential TV cooking shows and home shows are on the purchase of cooking products and home furnishings. Do Americans buy cookware, bakeware, kitchen tools and gadgets, and/or kitchen appliances because they saw them advertised on cooking show, saw them being used by chefs on cooking shows, or because the product carried the name of a famous chef? Do Americans buy furniture, floor coverings, linens, and/or home decor items because they saw them advertised on home renovation or decorating shows, saw them being used by the hosts of home renovation or decorating show, or because the product carried the name of a host of a home renovation or decorating show?

To purchase the “Cooking and Home Show Viewership” report, click here