HomeTrend Forecast
Important Trends, Relevant news, Useful Tools and Interesting Facts
about the World of Housewares and Home Goods Marketing
From A.J. Riedel, Sr. Partner, Riedel Marketing Group

IMPORTANT TREND

Slow Cooker Usage on the Rise

According to the 2008Snapshot on Slow Cooker Ownership and Usage, slow cookers are not gathering dust in HomeTrend Influential households.

Eight-four percent of the members of Riedel Marketing Group’s proprietary panel of HomeTrend Influentials (HIPsters) own a slow cooker. Almost one t hird of these HIPsters are using their slow cooker more often than they did a year or two ago.

Since HIPsters are the bellwether for the mainstream population, the fact that so many of them are using their slow cookers more often than they did a year ago indicates that slow cooker usage is or will soon be on the increase among the mainstream U.S. population … which bodes well for sales of slow cookers and companion products such as slow cooker cookbooks and pre-prepared food products that are formulated specifically for use in slow cookers.

RELEVANT NEWS

Consumers Don’t Just Do Online Research For Expensive or Complex Purchases

A new study found that shoppers are not just doing online research on complex purchases like digital cameras or expensive purchases like cars. Shoppers are even doing Internet research on routine consumer packaged goods decisions. According to Media Post’s Marketing Daily, the study, which was conducted by Prospectiv, a Woburn, Mass.-based lead-generation company, revealed that 70% of survey respondents had researched brands before buying them at the grocery store. Typically, these consumers went online looking for information or savings.

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