HomeTrend Forecast
Important Trends, Relevant news, Useful Tools and Interesting Facts
about the World of Housewares and Home Goods Marketing
From A.J. Riedel, Sr. Partner, Riedel Marketing Group

IMPORTANT TREND

Men Do Some of the Cooking
But Don’t Buy the Food or Equipment

A new HomeTrend Brief sheds light on how influential the male head of household is when it comes to meal preparation and the purchase of housewares products. A recent survey conducted with Riedel Marketing Group’s HomeTrend Influentials Panel revealed that the male head of household does the meal preparation at least occasionally in the majority of HIPster households. The majority of these men prepare meals for the household because they genuinely like to cook, grill, and/or bake. What’s more, when they are responsible for the meal preparation, the men of the house typically make the decision on what they are going to prepare. However, they do not typically make the decision on what food prep equipment and tools (cookware, bakeware, kitchen tools and gadgets, cutlery, cutting boards, small appliances) to buy; those decisions are typically made by the female head of household. Nor do they actually go out by themselves and buy any of the food prep equipment and tools that they use when they are doing the meal preparation.

If you are interested in receiving a complimentary copy of the HomeTrend Brief on the food prep habits and practices of male heads of household when it is published later this month, click here.

RELEVANT NEWS

IHA To Provide Annual Retail Dollar Sales for
Fifteen Housewares Products Categories

In response to requests by housewares manufacturers and their retail customers for market size data, t he International Housewares Association is in the process of creating a database of annual retail dollar sales data for fifteen major housewares product categories.

Over the next several months, IHA will be sending out letters to manufacturers in each of the fifteen housewares product categories asking for their cooperation. Specifically, each manufacturer will be asked to provide their estimate of the total annual retail dollar sales for the product categories in which they compete. Once they have gathered these estimates from the majority of the manufacturers in each product category, IHA will calculate annual retail dollar sales for each of the fifteen categories.