USEFUL TOOL

There are dozens of ways you can utilize Riedel Marketing Group’s HomeTrend Influentials Panel (HIP) to get valuable insight from real live consumers during all stages of product development from concept to prototype to package design to advertising to product introduction. Here are just a few:

• Test a number of different product concepts to find out which ones have the greatest consumer appeal.
  
  
• Find out how well your new product is going to sell when it comes to market.

• Do in-home testing at the prototype and first-off tooling stages to make sure that your new products are working the way they are supposed to and to see what real consumers think of your product.

• Observe people actually using your products in their homes.

• Have real consumers review the use and care manuals to make sure that they are clearly written and easy to understand.

• Test a number of different package designs to find the one that will do the best job of helping to sell the product at retail.

• Test different ads to find the one that is most likely to get people to want to buy the product.

• Find out if the product is going to be one that people are going to buzz about and recommend to their friends and family.

• Find out what people think of your competitor’s products compared to yours.

• Help your R & D and marketing people to really understand the people who buy and use your products.

To learn more about how the HomeTrend Influentials Panel (HIP) can help you reduce your risk of marketplace failure and increase your odds of marketplace success, call me at (602)840-4948 or e-mail me at ajr@4rmg.com