USEFUL TOOL

Introducing Snapshot Reports

Riedel Marketing Group is adding a new type of research report to our library of research reports. Based on research conducted with Riedel Marketing Group’s proprietary panel of HomeTrend Influentials (HIPsters), e ach Snapshot Report focuses on one specific housewares product category and provides valuable data about ownership, purchase intent, and usage.

Each Snapshot Report includes the following data:

• How many HIPsters own the product
• How long each HIPster has owned the product
• How often each HIPster uses the product
• Whether each HIPster is using the product more or less often than they did a year ago
• How many HIPster are planning to purchase the product in the next year

A new Snapshot Report will be published each month per the following schedule:

• March: Snapshot Report on Slow Cookers
• April: Snapshot Report on Toaster Ovens
• May: Snapshot Report on Coffee Makers
• June: Snapshot Report on Upright Vacuum Cleaners
• July: Snapshot Report on Irons
• August: Snapshot Report on Fry Pans, Sauté Pans, and Skillets
• September: Snapshot Report on Hair Dryers
• October: Snapshot Report on Blenders
• November: Snapshot Report on Outdoor Grills
• December: Snapshot Report on Cookie Sheets

The Snapshot Report on Slow Cooker Ownership and Usage will be published on April 15. Call me at (602)840-4948 or e-mail me for more information about this report.

Be sure to visit our HomeTrend Blog
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