Slow Cooker Usage on the Rise

According to the 2008Snapshot on Slow Cooker Ownership and Usage, slow cookers are not gathering dust in HomeTrend Influential households.

Eight-four percent of the members of Riedel Marketing Group’s proprietary panel of HomeTrend Influentials (HIPsters) own a slow cooker. Almost one t hird of these HIPsters are using their slow cooker more often than they did a year or two ago.

Since HIPsters are the bellwether for the mainstream population, the fact that so many of them are using their slow cookers more often than they did a year ago indicates that slow cooker usage is or will soon be on the increase among the mainstream U.S. population … which bodes well for sales of slow cookers and companion products such as slow cooker cookbooks and pre-prepared food products that are formulated specifically for use in slow cookers.