Find out how.
experience
Consumer Feedback for Informed Decision Making
We help housewares manufacturers make informed decisions about which products to bring to market
and how to position and package them. We do this by integrating
consumer feedback into the new product development process. We offer a wide range of services from
concept testing to brand equity studies to home-use tests to packaging studies.
Solutions
Positively Impacting the Bottom Line
When housewares manufacturers work with us, their new product introductions are much more likely to be marketplace successes. They waste less money developing marginal products that have a low likelihood of success. They allocate new product development resources more effectively.
Results
Actionable Insight, Measurable Results
"The product concept test provided by Riedel Marketing Group helped us make good decisions about which concepts to take to market, at what price points, and which concepts to cut from development efforts. As a result, we saved development time and expense that we would have spent on marginal products and invested that time and money in products with a higher likelihood of success." Doug Taeckens, President, Jokari
Hometrend influentials
The HomeTrend Influentials Panel (HIP) is a carefully selected panel of trend-setting and trend-spreading consumers who participate in a variety of different
research studies ranging from e-mail surveys to in-home interviews to home-use
tests to online click-through surveys to focus groups. HomeTrend
Influentials (HIPsters) pick up on new home-related trends and embrace new home goods much
sooner than the rest of the U.S. population.
As such, these influential consumers are the bellwether for the mainstream
Americans.
More information
More information
Recent Blog Posts
- Watch Out Facebook, Here Comes Pinterest 21-Feb-2012
- Concept Testing: A Sales Tool? 03-Feb-2012
- How Concept Testing Can Save Housewares Manufacturers Money 22-Sep-2011
- How to use concept testing to find out why a new product is not selling: a case study 30-Aug-2011
- The single most important activity in the entire new product development process 11-Aug-2011
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